Professional speaker Jack Zufelt explains that success is not something "out there" - success is an inside job. To achieve success people need to pinpoint their Core Desires - those things in life for which we have an intense, unwavering, and deeply felt desire (personal power, financial gain, improved personal relationships) - to find the motivation and direction it takes to get what we want. Only by accurately identifying our Core Desires can we achieve success. Using practical easy-to-follow steps, Zufelt sets forth a revolutionary new programme to help anyone identify and fulfill these Core Desires. Through case histories, testimonials, and proven advice, he reveals the proven methods that have transformed his own life - and those of thousands around the world.